Notes from the team
building toqi.

Product decisions, engineering write-ups, and what we learn from people using an assistant that handles the stuff they keep putting off.

  1. Product

    The Toqi app is cool. But have you tried it on WhatsApp?

    TL;DRToqi is on WhatsApp now — same assistant, same memory, reachable from the chat list you're already in all day. Not instead of the app. As well as. Up to you where you talk to it.

    3 min read

  2. Product

    The morning brief a working parent would actually open

    TL;DRThree things to decide, a few to keep half an eye on, and proof that some of it already sorted itself — read across your email, calendar and WhatsApp so you don't have to hold it all in your head.

    4 min read

  3. Engineering

    How we grew 100 times without growing our AI bill

    TL;DRCost per AI response fell 80% while users grew 100x. Send less up front, keep the prompt cache intact, and remember that a shorter request can still cost more.

    8 min read